Social media managers are professionals who develop, implement, and oversee a company's social media strategy to enhance its online presence and engage with its audience effectively. They create and curate content, manage social media accounts across various platforms, and engage with followers to build community and brand loyalty. Additionally, they analyse performance metrics to optimize strategies and ensure alignment with business goals. Having a social media manager is crucial because they help your brand maintain a consistent and professional online image, reach and engage target audiences, stay updated with the latest trends, and ultimately drive growth by converting followers into customers.